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<title>Rickey Singh — Insights</title><link>https://rickeysingh.com/insights/</link><description>Notes on strategy, technology, AI and growth.</description><language>en</language>
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<item><title>Where AI agents pay back first in a mid-sized business</title><link>https://rickeysingh.com/insights/where-ai-agents-pay-back-first/</link><guid>https://rickeysingh.com/insights/where-ai-agents-pay-back-first/</guid><pubDate>Tue, 13 Oct 2026 12:00:00 GMT</pubDate><category>AI</category><description>Most AI projects stall because they start in the wrong place. Here is where agents earn their keep first in a mid-sized business, and how to pick the first one.</description></item>
<item><title>Aligning technology spend with commercial objectives</title><link>https://rickeysingh.com/insights/aligning-technology-spend-with-commercial-objectives/</link><guid>https://rickeysingh.com/insights/aligning-technology-spend-with-commercial-objectives/</guid><pubDate>Tue, 06 Oct 2026 12:00:00 GMT</pubDate><category>Strategy</category><description>Technology budgets drift away from what the business is trying to achieve. A simple way to tie every line of spend back to a commercial objective, and to know what to cut.</description></item>
<item><title>What I look for in a digital commerce funnel review</title><link>https://rickeysingh.com/insights/digital-commerce-funnel-review/</link><guid>https://rickeysingh.com/insights/digital-commerce-funnel-review/</guid><pubDate>Tue, 29 Sep 2026 12:00:00 GMT</pubDate><category>Growth</category><description>The checklist I work through when an online store's growth has stalled: from traffic quality to checkout, retention and the numbers behind them.</description></item>
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