Insights
Notes from the work
in progress.
- AI · October 13, 2026Where AI agents pay back first in a mid-sized businessMost AI projects stall because they start in the wrong place. Here is where agents earn their keep first in a mid-sized business, and how to pick the first one.
- Strategy · October 6, 2026Aligning technology spend with commercial objectivesTechnology budgets drift away from what the business is trying to achieve. A simple way to tie every line of spend back to a commercial objective, and to know what to cut.
- Growth · September 29, 2026What I look for in a digital commerce funnel reviewThe checklist I work through when an online store's growth has stalled: from traffic quality to checkout, retention and the numbers behind them.