Work · Health & fitness
Better Me: A fitness app people keep using.
By Rickey Singh, AI transformation strategist. 20+ years helping businesses grow through technology.
A personal wellness app that builds and adapts meal and workout plans, putting fitness and diet expertise in the user’s pocket.
- 4.4 / 5
- App Store rating from 29,900 ratings
- 25,000+
- Android installs, rated 4.0 / 5
- 6 mo
- From research to launch
The challenge
BetterMe wanted a dynamic, intuitive app to help people lose weight: counting calories, planning meals, tracking weight and keeping up regular exercise, with a UI appealing enough to keep users engaged.
The approach
- Research. Qualitative and quantitative research, user personas, interviews and workshops with stakeholders and users to map the journey.
- Information architecture. Existing pages, elements and actions documented and arranged into a clear hierarchy and workflow.
- Wireframes and prototype. Low-fidelity wireframes for interactions and flows, turned into a clickable prototype for testing.
- Design, test, repeat. A simplified visual design, usability-tested in-house and iterated until it met user satisfaction.
The result
A pocket health consultant built from scratch that lets users count calories, control their weight and exercise regularly, compatible with Apple HealthKit and Google Fit.
Services
UI/UX and application consultancy, mobile app design and development, user personas, qualitative and quantitative research, user journey mapping, information architecture, wireframe design sprints, UI design, clickable prototype, usability testing, Android and iOS development.
Platforms and tools: iOS, Android, Apple HealthKit, Google Fit, Clickable prototype